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Turning Themes Into Memes

Stewart McKie

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Top Stories by Stewart McKie

SEO Journal Embedding tags in books is probably the most obvious way to connect print content with online content so it's surprising more book publishers are not following Rough Guide's lead. Their new coffee table book, Earthbound: a Rough Guide to the World in Pictures is tag-enabled. Each image in the book is linked to a QR Code that resolves to a Google map of the location for more context-specific Stewart McKienoreply@blogger.com ... (more)

ContentStores: Linking Offline and Online Bookselling

Today, the world of consumer bookselling is characterized by two polarized business models: Bricks and Clicks – physical retail bookstores and virtual online webstores. The future of consumer bookselling depends on breaking down this polarization and creating a new hybrid business model that exploits combinatorial innovation – the combination of existing concepts and technologies to deliver a business model breakthrough. My aim here is to offer one view of the future of consumer bookselling by considering some key issues and outlining a set of synergistic technologies, then pres... (more)

Technology Face-Off: Augmented Reality vs Mobile Image

There are 3 new technologies competing for attention on today’s mobile phones: Augmented Reality (AR), Mobile Image Recognition (MIR) and Mobile Tagging (MT). This briefing aims to provide a short introduction to all three, position them against each other and illustrate how all they can co-exist together. Augmented Reality (AR) AR uses the current view (front end) of the real world visible through your phone camera to display online content (back end) linked to specific objects located within the view. AR does this by using GPS co-ordinates to figure out a ‘start position’ of w... (more)

Reinventing Print Media - Yeah Right...

Strategy+Business is normally a very reliable and insightful publication but the recent article Reinventing Print Media was not up to their high standards. How could an article discussing - in depth - the future of print media leave out mobile tagging, MIR and AR? All three of these technologies will be vital to re-invigorating a print media industry that is on its last legs. All three provide ways to link print media to online content, promotions and naturally most important of all, new advertising revenue streams. As well as reaching out to a new, younger generation of print m... (more)

QR Code Maker

If all you want to do is create a QR Code and link a simple bit of text to it then QR Code Maker may be all you need. Basically the service lets you specify a piece of text to display on a 'web page' and then provides the QR Code to snap and a shortened URL to access your page. Snap the tag to see what I mean or click this URL - I think you will find the information useful. ... (more)