Turning Themes Into Memes

Stewart McKie

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Top Stories by Stewart McKie

Today, the world of consumer bookselling is characterized by two polarized business models: Bricks and Clicks – physical retail bookstores and virtual online webstores. The future of consumer bookselling depends on breaking down this polarization and creating a new hybrid business model that exploits combinatorial innovation – the combination of existing concepts and technologies to deliver a business model breakthrough. My aim here is to offer one view of the future of consumer bookselling by considering some key issues and outlining a set of synergistic technologies, then presenting a new business model based on the concept of a “Contentstore”. Three Key Issues There are at least three key issues that consumer bookselling grapples with on a daily basis: Browse offline – buy online. The new generation of web-savvy consumers browses books in the bookstore but buys... (more)

ERP and the Art of Action

In his book The Art of Action (2011), Stephen Bungay identifies three gaps that frustrate the ability of organizations to translate plans into actions that lead to desired outcomes. He calls them the knowledge, alignment and effects gaps. Here, I wish to reflect on Bungay’s perspective by reviewing these gaps in terms of the selection and implementation of enterprise resource planning (ERP) software. ERP software exerts a significant influence over the way an organization manages and monitors its performance. In large organizations, ERP software can touch hundreds, even thousand... (more)

Technology Face-Off: Augmented Reality vs Mobile Image

There are 3 new technologies competing for attention on today’s mobile phones: Augmented Reality (AR), Mobile Image Recognition (MIR) and Mobile Tagging (MT). This briefing aims to provide a short introduction to all three, position them against each other and illustrate how all they can co-exist together. Augmented Reality (AR) AR uses the current view (front end) of the real world visible through your phone camera to display online content (back end) linked to specific objects located within the view. AR does this by using GPS co-ordinates to figure out a ‘start position’ of w... (more)

Creative Screenwriting: A Practical Guide

Page # Quotation 21 A logline has come to mean a two-sentence description of a film, written in no more than twenty-eight words. 25 A step outline is a document that deconstructs a film or screenplay by laying out the action in sequential narrative steps. 28 The protagonists are the people whose actions drive the story…How a charac ter is first seen, what kind of an entrance he makes in the drama, is crucial to fixing him first in the minds of the reader and then in the minds of the audience. 39 Dialog can often be improved simply by cutting out every other sente... (more)

Augmented Reality & Geotags

GPS co-ordinates, camera angle and range are among the key data points needed for Augmented reality (AR) to work (apart from the ability to 'layer on' content and context in the mobile display - no minor feat either). But it is worth remembering that it is possible just to tag an object so that with a snap you can find out more about it even if you have a 'legacy' phone with no GPS or location-based services built-in. The Geotag simply resolves to a data record that includes the GPS co-ordinates of the physical tag snapped so that these can in turn be used to link to content (e.... (more)