Turning Themes Into Memes

Stewart McKie

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Top Stories by Stewart McKie

SEO Journal Embedding tags in books is probably the most obvious way to connect print content with online content so it's surprising more book publishers are not following Rough Guide's lead. Their new coffee table book, Earthbound: a Rough Guide to the World in Pictures is tag-enabled. Each image in the book is linked to a QR Code that resolves to a Google map of the location for more context-specific Stewart McKienoreply@blogger.com ... (more)

Introduction to 3D Accounting (Part 1)

There was a time, many decades ago, when all a CFO had to care about was the ‘F’ word: Finance. But today’s chief financial officer has to care about more than just finance. The new ‘triple bottom line’, a term originally coined by John Elkington in 1994, implies that the financial management of the business has to go hand in hand with environmental and social impact accounting. Here, I refer to this kind of organizational management as three-dimensional accounting or ‘3DA’. What can I tell you: I’m a technology guy, I love acronyms. Yes, I know ‘three dimensional’ has baggage:... (more)

ERP and the Art of Action

In his book The Art of Action (2011), Stephen Bungay identifies three gaps that frustrate the ability of organizations to translate plans into actions that lead to desired outcomes. He calls them the knowledge, alignment and effects gaps. Here, I wish to reflect on Bungay’s perspective by reviewing these gaps in terms of the selection and implementation of enterprise resource planning (ERP) software. ERP software exerts a significant influence over the way an organization manages and monitors its performance. In large organizations, ERP software can touch hundreds, even thousand... (more)

Technology Face-Off: Augmented Reality vs Mobile Image

There are 3 new technologies competing for attention on today’s mobile phones: Augmented Reality (AR), Mobile Image Recognition (MIR) and Mobile Tagging (MT). This briefing aims to provide a short introduction to all three, position them against each other and illustrate how all they can co-exist together. Augmented Reality (AR) AR uses the current view (front end) of the real world visible through your phone camera to display online content (back end) linked to specific objects located within the view. AR does this by using GPS co-ordinates to figure out a ‘start position’ of w... (more)

Introduction to Mobile Tagging

Mobile tagging is a process, a technology and a marketplace. The process of mobile tagging involves creating a visual image in a very specific format – called a tag – then deploying and displaying the tag either online or offline. You see the tag and use your mobile phone camera to snap it. When the tag is snapped you’re sorted as this triggers immediate delivery of content to your phone. The technology of mobile tagging includes various tag formats that are recognized by a specific tag reader. The reader is an application installed on the mobile that needs to be loaded to snap t... (more)