Embedding tags in books is probably the most obvious way to connect print
content with online content so it's surprising more book publishers are not
following Rough Guide's lead.
Their new coffee table book, Earthbound: a Rough Guide to the World in
Pictures is tag-enabled.
Each image in the book is linked to a QR Code that resolves to a Google map
of the location for more context-specific
There was a time, many decades ago, when all a CFO had to care about was the
‘F’ word: Finance. But today’s chief financial officer has to care
about more than just finance. The new ‘triple bottom line’, a term
originally coined by John Elkington in 1994, implies that the financial
management of the business has to go hand in hand with environmental and
social impact accounting.
Here, I refer to this kind of organizational management as three-dimensional
accounting or ‘3DA’. What can I tell you: I’m a technology guy, I love
acronyms. Yes, I know ‘three dimensional’ has baggage:... (more)
In his book The Art of Action (2011), Stephen Bungay identifies three gaps
that frustrate the ability of organizations to translate plans into actions
that lead to desired outcomes. He calls them the knowledge, alignment and
effects gaps. Here, I wish to reflect on Bungay’s perspective by reviewing
these gaps in terms of the selection and implementation of enterprise
resource planning (ERP) software.
ERP software exerts a significant influence over the way an organization
manages and monitors its performance. In large organizations, ERP software
can touch hundreds, even thousand... (more)
There are 3 new technologies competing for attention on today’s mobile
phones: Augmented Reality (AR), Mobile Image Recognition (MIR) and Mobile
Tagging (MT). This briefing aims to provide a short introduction to all
three, position them against each other and illustrate how all they can
Augmented Reality (AR)
AR uses the current view (front end) of the real world visible through your
phone camera to display online content (back end) linked to specific objects
located within the view. AR does this by using GPS co-ordinates to figure out
a ‘start position’ of w... (more)
Mobile tagging is a process, a technology and a marketplace.
The process of mobile tagging involves creating a visual image in a very
specific format – called a tag – then deploying and displaying the tag
either online or offline. You see the tag and use your mobile phone camera to
snap it. When the tag is snapped you’re sorted as this triggers immediate
delivery of content to your phone.
The technology of mobile tagging includes various tag formats that are
recognized by a specific tag reader. The reader is an application installed
on the mobile that needs to be loaded to snap t... (more)