Wireless Developer's Journal
Kooaba's mobile image recognition (MIR) technology will be used in the
November edition of Wired magazine (US) to link print advertisements to
online content. Kooaba claims this as a US first. Oddly enough Wired online
are also running a vstory on augmented reality (AR) here. The advantage of
using Kooaba's MIR technology rather than tags as the page-to-promotion link
is that MIR can leverage...
... (more)
Strategy+Business is normally a very reliable and insightful publication but
the recent article Reinventing Print Media was not up to their high
standards.
How could an article discussing - in depth - the future of print media leave
out mobile tagging, MIR and AR? All three of these technologies will be vital
to re-invigorating a print media industry that is on its last legs. All three
... (more)
Vizitag has been a user, supporter and promoter of Microsoft Tags since they
were available in early 2009. However, in the last 9 months Microsoft has
done very little to promote the technology themselves. So I was quite jazzed
to see that Microsoft had launched 3 videos to promote their tag technology:
Production quality videos full of cool images, creamy tag lines and
culminating in a ... (more)
An initial release of a PHP library to utilize the MS Tag API has been made
available here. I would be interested to know how you get on if you try it
out. The download site states:This is the first version of the MSTagLib. A
PHP library to use the Microsoft Tag API by proxying request as REST through
a third-party REST service. Currently it is only possible to create a uri tag
using thi... (more)
SEO Journal
Embedding tags in books is probably the most obvious way to connect print
content with online content so it's surprising more book publishers are not
following Rough Guide's lead.
Their new coffee table book, Earthbound: a Rough Guide to the World in
Pictures is tag-enabled.
Each image in the book is linked to a QR Code that resolves to a Google map
of the location for more... (more)