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Turning Themes Into Memes

Stewart McKie

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Top Stories by Stewart McKie

There are 3 new technologies competing for attention on today’s mobile phones: Augmented Reality (AR), Mobile Image Recognition (MIR) and Mobile Tagging (MT). This briefing aims to provide a short introduction to all three, position them against each other and illustrate how all they can co-exist together. Augmented Reality (AR) AR uses the current view (front end) of the real world visible through your phone camera to display online content (back end) linked to specific objects located within the view. AR does this by using GPS co-ordinates to figure out a ‘start position’ of where you are and your phone’s built-in gyroscopic compass to orientate to specifically what you are looking at. The combination of where you are and what your orientation is allows the AR software to resolve to back end content that adds some perspective to what it is you are looking at. AR ... (more)

Ideablogging: Simplified Idea Management

Ideablogs are a new online collaboration tool designed for social idea development. The purpose of this short article is to encourage you to think about using an ideablog to support innovation in your business. I’ll be explaining what an ideablog is and how you can use one to help ensure you have a constant flow of new ideas to think about. What is an Ideablog? An ideablog is a social networking application used to stimulate, capture, promote and enrich ideas online via a blog-style user interface. Ideablogs support online communities of interest that are focused on stimulating a... (more)

Introduction to Mobile Tagging

Mobile tagging is a process, a technology and a marketplace. The process of mobile tagging involves creating a visual image in a very specific format – called a tag – then deploying and displaying the tag either online or offline. You see the tag and use your mobile phone camera to snap it. When the tag is snapped you’re sorted as this triggers immediate delivery of content to your phone. The technology of mobile tagging includes various tag formats that are recognized by a specific tag reader. The reader is an application installed on the mobile that needs to be loaded to snap t... (more)

Write + Sell the Hot Screenplay

Page # Quotation 4 Writers who forget the business side of the industry do so at their peril. 9 The audience of a screenwriter is just one person – a reader. 11 Every scene, every line, every word in your script should be brimming with violence. (i.e. physical, sociological, psychological violence) 23 The job of a screenwriter is to create tension and release it. Create new tension and release it. Over and over again until the end of the film. 28 Most screenplays fail because the hero does not have clearly defined wants and needs (goal and inner problem). 35 Th... (more)

The Mobile Web: It's About Footprint

The mobile web's momentum continues unabated with Google's acquisition of AdMob and Apple's Shocking Numbers for iPhone app usage. The whole thing is reminiscent of the introduction of the IBM PC back in 1981(?). Brief memory lane diversion: I sold my first PC system in 1982 and it ran a company's whole accounting system off a single 5.25 inch floppy drive. But reminiscent only in a far-off, Stewart McKienoreply@blogger.com0 ... (more)