Turning Themes Into Memes

Stewart McKie

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Top Stories by Stewart McKie

Ideablogs are a new online collaboration tool designed for social idea development. The purpose of this short article is to encourage you to think about using an ideablog to support innovation in your business. I’ll be explaining what an ideablog is and how you can use one to help ensure you have a constant flow of new ideas to think about. What is an Ideablog? An ideablog is a social networking application used to stimulate, capture, promote and enrich ideas online via a blog-style user interface. Ideablogs support online communities of interest that are focused on stimulating and capturing ideas. They use social networking concepts to support the sharing, promotion and development of ideas. Ideablogs offer more specialized functionality than an ordinary blog but less than a more expensive and complex idea management application.   If you spend anytime on the Int... (more)

Technology Face-Off: Augmented Reality vs Mobile Image

There are 3 new technologies competing for attention on today’s mobile phones: Augmented Reality (AR), Mobile Image Recognition (MIR) and Mobile Tagging (MT). This briefing aims to provide a short introduction to all three, position them against each other and illustrate how all they can co-exist together. Augmented Reality (AR) AR uses the current view (front end) of the real world visible through your phone camera to display online content (back end) linked to specific objects located within the view. AR does this by using GPS co-ordinates to figure out a ‘start position’ of w... (more)


Today’s businesses run on processes and the software applications that support or automate them. But look in the average software user guide and you’ll find very few process flows to contextualize the application functionality. The focus of the material is on task-competence exemplified through screenshots and step-by-step instructions. This approach is grounded in the factory assembly line paradigm in which it is not necessary for a task-worker to know or care much about the task that precedes or follows their task. A century or so later, in the so-called “knowledge economy” m... (more)

Creative Screenwriting: A Practical Guide

Page # Quotation 21 A logline has come to mean a two-sentence description of a film, written in no more than twenty-eight words. 25 A step outline is a document that deconstructs a film or screenplay by laying out the action in sequential narrative steps. 28 The protagonists are the people whose actions drive the story…How a charac ter is first seen, what kind of an entrance he makes in the drama, is crucial to fixing him first in the minds of the reader and then in the minds of the audience. 39 Dialog can often be improved simply by cutting out every other sente... (more)

A Box Life

IT Strategy A Box Life is a cute idea for QR Codes sponsored by clothing firm Columbia as a recycling initiative. Put a tag on a cardboard box so that when the box is reused you can track the 'life' of the box By snapping the tag and providing your location data or entering the tracking code printed under the tag with your current location via a widget on the website, you update the box's current location so it can be tracked as it criss-crosses the USA. Using the web widget you can also add some data about where the box came from to you, to build up a picture of the box's lifest... (more)