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Turning Themes Into Memes

Stewart McKie

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Top Stories by Stewart McKie

Ideablogs are a new online collaboration tool designed for social idea development. The purpose of this short article is to encourage you to think about using an ideablog to support innovation in your business. I’ll be explaining what an ideablog is and how you can use one to help ensure you have a constant flow of new ideas to think about. What is an Ideablog? An ideablog is a social networking application used to stimulate, capture, promote and enrich ideas online via a blog-style user interface. Ideablogs support online communities of interest that are focused on stimulating and capturing ideas. They use social networking concepts to support the sharing, promotion and development of ideas. Ideablogs offer more specialized functionality than an ordinary blog but less than a more expensive and complex idea management application.   If you spend anytime on the Int... (more)

Introduction to Mobile Tagging

Mobile tagging is a process, a technology and a marketplace. The process of mobile tagging involves creating a visual image in a very specific format – called a tag – then deploying and displaying the tag either online or offline. You see the tag and use your mobile phone camera to snap it. When the tag is snapped you’re sorted as this triggers immediate delivery of content to your phone. The technology of mobile tagging includes various tag formats that are recognized by a specific tag reader. The reader is an application installed on the mobile that needs to be loaded to snap t... (more)

Write Screenplays That Sell

Page # Quotation 28 A screenplay is not a shooting script. A Screenplay is an instrument for telling a story. A Shooting Script is a blueprint for the production of a motion picture. 43 Golden Rule of Character: Who we are is revealed in what we do. 66 (Definition of story) Footprints in the sand left by a character in quest of his or her heart’s desire against impossible odds. 75 As conflict is argument between characters, plot is argument between events. 90 It is far more interesting when a character needs to HAVE information than when a character needs to GIVE... (more)

Reinventing Print Media - Yeah Right...

Strategy+Business is normally a very reliable and insightful publication but the recent article Reinventing Print Media was not up to their high standards. How could an article discussing - in depth - the future of print media leave out mobile tagging, MIR and AR? All three of these technologies will be vital to re-invigorating a print media industry that is on its last legs. All three provide ways to link print media to online content, promotions and naturally most important of all, new advertising revenue streams. As well as reaching out to a new, younger generation of print m... (more)

Coffee Table Tags

SEO Journal Embedding tags in books is probably the most obvious way to connect print content with online content so it's surprising more book publishers are not following Rough Guide's lead. Their new coffee table book, Earthbound: a Rough Guide to the World in Pictures is tag-enabled. Each image in the book is linked to a QR Code that resolves to a Google map of the location for more context-specific Stewart McKienoreply@blogger.com ... (more)