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Stewart McKie

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Top Stories by Stewart McKie

Wireless Developer's Journal Kooaba's mobile image recognition (MIR) technology will be used in the November edition of Wired magazine (US) to link print advertisements to online content. Kooaba claims this as a US first. Oddly enough Wired online are also running a vstory on augmented reality (AR) here. The advantage of using Kooaba's MIR technology rather than tags as the page-to-promotion link is that MIR can leverage... ... (more)

Reinventing Print Media - Yeah Right...

Strategy+Business is normally a very reliable and insightful publication but the recent article Reinventing Print Media was not up to their high standards. How could an article discussing - in depth - the future of print media leave out mobile tagging, MIR and AR? All three of these technologies will be vital to re-invigorating a print media industry that is on its last legs. All three ... (more)

Advertising SnM Award 2009

Vizitag has been a user, supporter and promoter of Microsoft Tags since they were available in early 2009. However, in the last 9 months Microsoft has done very little to promote the technology themselves. So I was quite jazzed to see that Microsoft had launched 3 videos to promote their tag technology: Production quality videos full of cool images, creamy tag lines and culminating in a ... (more)

MS Tag PHP API Library

An initial release of a PHP library to utilize the MS Tag API has been made available here. I would be interested to know how you get on if you try it out. The download site states:This is the first version of the MSTagLib. A PHP library to use the Microsoft Tag API by proxying request as REST through a third-party REST service. Currently it is only possible to create a uri tag using thi... (more)

Coffee Table Tags

SEO Journal Embedding tags in books is probably the most obvious way to connect print content with online content so it's surprising more book publishers are not following Rough Guide's lead. Their new coffee table book, Earthbound: a Rough Guide to the World in Pictures is tag-enabled. Each image in the book is linked to a QR Code that resolves to a Google map of the location for more... (more)