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Turning Themes Into Memes

Stewart McKie

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Top Stories by Stewart McKie

Mobile tagging is a process, a technology and a marketplace. The process of mobile tagging involves creating a visual image in a very specific format – called a tag – then deploying and displaying the tag either online or offline. You see the tag and use your mobile phone camera to snap it. When the tag is snapped you’re sorted as this triggers immediate delivery of content to your phone. The technology of mobile tagging includes various tag formats that are recognized by a specific tag reader. The reader is an application installed on the mobile that needs to be loaded to snap the tag. Most readers only recognize one or a handful of tag formats. The reader’s job is to recognize and resolve the tag – that is to read the tag and make the connection between the tag and the information or content it is linked to via the Internet. The marketplace of mobile tagging invo... (more)

Technology Face-Off: Augmented Reality vs Mobile Image

There are 3 new technologies competing for attention on today’s mobile phones: Augmented Reality (AR), Mobile Image Recognition (MIR) and Mobile Tagging (MT). This briefing aims to provide a short introduction to all three, position them against each other and illustrate how all they can co-exist together. Augmented Reality (AR) AR uses the current view (front end) of the real world visible through your phone camera to display online content (back end) linked to specific objects located within the view. AR does this by using GPS co-ordinates to figure out a ‘start position’ of w... (more)

Google Goggles: Tag Killer?

Google on Ulitzer Google on Ulitzer - Mobile Image Recognition (MIR) looks certain to hit the big time now that Google have embraced the technology as part of their new visual search service called Google Goggles. As with any MIR app you point your mobile phone camera at something - Google gives examples of landmarks, books, business cards, artworks etc. - and the image is checked against a back end database of images to resolve to Stewart McKienoreply@blogger.com0 ... (more)

The Mobile Web: It's About Footprint

The mobile web's momentum continues unabated with Google's acquisition of AdMob and Apple's Shocking Numbers for iPhone app usage. The whole thing is reminiscent of the introduction of the IBM PC back in 1981(?). Brief memory lane diversion: I sold my first PC system in 1982 and it ran a company's whole accounting system off a single 5.25 inch floppy drive. But reminiscent only in a far-off, Stewart McKienoreply@blogger.com0 ... (more)

The Role of Landscape in Film

For me, one of the attractions of going to the cinema to see a feature film is to experience visually, on the big screen, new places or worlds that one may never actually experience oneself. In many movies, these "places" are not always physical. They can include emotional or psychological places - say when a story concerns itself with themes such as unrequited love or mental breakdown for example. But here I am interested in the physical spaces that can be defined as the "landscapes" represented by the settings or locations portrayed in a film and how the use of landscape can be... (more)