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Turning Themes Into Memes

Stewart McKie

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Top Stories by Stewart McKie

For me, one of the attractions of going to the cinema to see a feature film is to experience visually, on the big screen, new places or worlds that one may never actually experience oneself. In many movies, these "places" are not always physical. They can include emotional or psychological places - say when a story concerns itself with themes such as unrequited love or mental breakdown for example. But here I am interested in the physical spaces that can be defined as the "landscapes" represented by the settings or locations portrayed in a film and how the use of landscape can be leveraged by screenwriters to add additional depth to a story or the situation that characters find themselves in. At a basic level, landscape often acts in an archetypal way that a screenwriter can expect to elicit a specific and shared response from an audience. A raging sea, dense jungl... (more)

A Box Life

IT Strategy A Box Life is a cute idea for QR Codes sponsored by clothing firm Columbia as a recycling initiative. Put a tag on a cardboard box so that when the box is reused you can track the 'life' of the box By snapping the tag and providing your location data or entering the tracking code printed under the tag with your current location via a widget on the website, you update the box's current location so it can be tracked as it criss-crosses the USA. Using the web widget you can also add some data about where the box came from to you, to build up a picture of the box's lifest... (more)

Coffee Table Tags

SEO Journal Embedding tags in books is probably the most obvious way to connect print content with online content so it's surprising more book publishers are not following Rough Guide's lead. Their new coffee table book, Earthbound: a Rough Guide to the World in Pictures is tag-enabled. Each image in the book is linked to a QR Code that resolves to a Google map of the location for more context-specific Stewart McKienoreply@blogger.com ... (more)

ContentStores: Linking Offline and Online Bookselling

Today, the world of consumer bookselling is characterized by two polarized business models: Bricks and Clicks – physical retail bookstores and virtual online webstores. The future of consumer bookselling depends on breaking down this polarization and creating a new hybrid business model that exploits combinatorial innovation – the combination of existing concepts and technologies to deliver a business model breakthrough. My aim here is to offer one view of the future of consumer bookselling by considering some key issues and outlining a set of synergistic technologies, then pres... (more)

Introduction to Mobile Tagging

Mobile tagging is a process, a technology and a marketplace. The process of mobile tagging involves creating a visual image in a very specific format – called a tag – then deploying and displaying the tag either online or offline. You see the tag and use your mobile phone camera to snap it. When the tag is snapped you’re sorted as this triggers immediate delivery of content to your phone. The technology of mobile tagging includes various tag formats that are recognized by a specific tag reader. The reader is an application installed on the mobile that needs to be loaded to snap t... (more)