Ideablogs are a new online collaboration tool designed for social idea
development. The purpose of this short article is to encourage you to think
about using an ideablog to support innovation in your business. I’ll be
explaining what an ideablog is and how you can use one to help ensure you
have a constant flow of new ideas to think about.
What is an Ideablog?
An ideablog is a social networking application used to stimulate, capture,
promote and enrich ideas online via a blog-style user interface. Ideablogs
support online communities of interest that are focused on stimulating and
capturing ideas. They use social networking concepts to support the sharing,
promotion and development of ideas. Ideablogs offer more specialized
functionality than an ordinary blog but less than a more expensive and
complex idea management application.
If you spend anytime on the Int... (more)
Mobile tagging is a process, a technology and a marketplace.
The process of mobile tagging involves creating a visual image in a very
specific format – called a tag – then deploying and displaying the tag
either online or offline. You see the tag and use your mobile phone camera to
snap it. When the tag is snapped you’re sorted as this triggers immediate
delivery of content to your phone.
The technology of mobile tagging includes various tag formats that are
recognized by a specific tag reader. The reader is an application installed
on the mobile that needs to be loaded to snap t... (more)
A screenplay is not a shooting script. A Screenplay is an instrument for
telling a story. A Shooting Script is a blueprint for the production of a
Golden Rule of Character: Who we are is revealed in what we do.
(Definition of story) Footprints in the sand left by a character in quest of
his or her heart’s desire against impossible odds.
As conflict is argument between characters, plot is argument between events.
It is far more interesting when a character needs to HAVE information than
when a character needs to GIVE... (more)
Strategy+Business is normally a very reliable and insightful publication but
the recent article Reinventing Print Media was not up to their high
How could an article discussing - in depth - the future of print media leave
out mobile tagging, MIR and AR? All three of these technologies will be vital
to re-invigorating a print media industry that is on its last legs. All three
provide ways to link print media to online content, promotions and naturally
most important of all, new advertising revenue streams. As well as reaching
out to a new, younger generation of print m... (more)
Embedding tags in books is probably the most obvious way to connect print
content with online content so it's surprising more book publishers are not
following Rough Guide's lead.
Their new coffee table book, Earthbound: a Rough Guide to the World in
Pictures is tag-enabled.
Each image in the book is linked to a QR Code that resolves to a Google map
of the location for more context-specific