Stewart McKie

Not everyone believes in 3D accounting. In their critique of the triple bottom line Getting to the Bottom of the Triple Bottom Line, authors Norman and MacDonald make a number of useful points. But in this post I want to discuss environmental ‘analogues’ based on their point bel... (more)

As a very basic demo of some of the concepts of 3D Accounting discussed in parts 1 and 2 of this series, I’ve created an online webapp here. The login for the application is: User – demo@tripos.biz Password – cfoinfo To find out more about the application, which is focused on car... (more)

Google on Ulitzer Google on Ulitzer - Mobile Image Recognition (MIR) looks certain to hit the big time now that Google have embraced the technology as part of their new visual search service called Google Goggles. As with any MIR app you point your mobile phone camera at somethin... (more)

There was a time, many decades ago, when all a CFO had to care about was the ‘F’ word: Finance. But today’s chief financial officer has to care about more than just finance. The new ‘triple bottom line’, a term originally coined by John Elkington in 1994, implies that the financ... (more)

If you accept the concept of ‘3 Dimensional (3D) Accounting’ or the ‘triple bottom line’, as introduced in part 1 of this series, then part 2 drills down into what the real business of a 3D Accounting system actually is. Here I discuss resources, people and activities and how th... (more)

Google has obviously decided that despite their new MIR offering - Google Goggles - they will also continue to evangelize the QR Code format. Probably just to piss off Microsoft.We use Google's QR Code generation API to provide QR codes for Vizitag users but now Google are going ... (more)

I wish TrackPlus the best of luck with evangelizing the use of QR Codes for improving customer service in retail outlets. Almost when we first started Vizitag, we discussed using tags to provide product information with various retailers. Elevator Pitch: You put a tag by/on a pro... (more)

One of Microsoft's typically overlong case studies about the recent Country Music Association Music Festival is noteworthy from a tagging perspective for this paragraph about the integration of tagging with other Microsoft online services: Known as “Where Am I,” the geo-mapping s... (more)

Lots of breathless Tweets about the fact that the MS Tag Reader can now automatically recognize tags on the iPhone 3G (OS3.1 +). What everyone seems to have forgotten is that this is the way it used to work originally on the iPhone before it was mysteriously switched off some mon... (more)

This paper from the Information Technology Standards Committee (ITSC) in Singapore is an excellent and in-depth introduction to both the technology of and uses for QR Codes.Stewart McKienoreply@blogger.com0 ... (more)

Adding a QR code to a wine bottle is not a new idea but the tagging twist added by 94wines is quite interesting. When you order a bottle of wine from 94wines they put a QR Code on the label that resolves to online content - just like any other QR Code. The twist is that you can u... (more)

Another technology is emerging that may impact mobile tagging according to Mobile Crunch. Japanese heavyweights are reportedly working on a solution that uses the capability of LEDs to blink a few million times a second to pass a signal to a device that could then resolve that si... (more)

It's useful to review this Nov. 18 2009 Gartner report of their top 10 consumer mobile apps for 2012 from a mobile tagging perspective.1. SMS Money Transfer - Can be done by snapping a tag using something like PayPal mobile or one of many other mobile money transfer services - fo... (more)

QR Code inventor Denso and mobile marketing agency JMango have partnered to help create and deliver new QR Code solutions being developed by Denso's Global QR Project team.Stewart McKienoreply@blogger.com0 ... (more)

Adobo magazine reports on the use of QR Codes in Indonesia, including the use of codes in newsprint by leading publisher Kompas Gramedia.Stewart McKienoreply@blogger.com0 ... (more)

The mobile web's momentum continues unabated with Google's acquisition of AdMob and Apple's Shocking Numbers for iPhone app usage. The whole thing is reminiscent of the introduction of the IBM PC back in 1981(?). Brief memory lane diversion: I sold my first PC system in 1982 and ... (more)

The mobile web's momentum continues unabated with Google's acquisition of AdMob and Apple's Shocking Numbers for iPhone app usage. The whole thing is reminiscent of the introduction of the IBM PC back in 1981(?). Brief memory lane diversion: I sold my first PC system in 1982 and ... (more)

I think Kooaba are now on the right track with their basic marketing message by positioning their mobile image recognition software as a "visual search" engine that returns a highly focused result (i.e. whatever the image owner wants to return). Visual search has a lot of possibi... (more)

GoMo News reports that Columbia Records and We Love Mobile have launched the UK's first campaign to use 'Rich' QR Codes. These new codes feature album artwork (see image) and links to free tracks or videos.Stewart McKienoreply@blogger.com0 ... (more)

The new mobile portal for Austrian Airlines is now connected via a QR Code so that snapping a tag links you to online content to help you to book a flight or checkin and reserve a seat.Stewart McKienoreply@blogger.com0 ... (more)