Stewart McKie

Razcodes are MS tags that are added to healthcare 'event' documents so that you can snap the tag and upload the event data to your preferred online health management tool (like Google Health for example). This is an interesting use of tags that combines an offline event (e.g. a v... (more)

Massive French hypermarket chain Auchan is using MS Tags in its catalogs to resolve to mobile optimized product pages. It only works if you are smoking a Gauloise when you snap the tag.Stewart McKienoreply@blogger.com0 ... (more)

Despite the fact that you can print a QR Code on practically anything yourself someone has a business promoting ID Shirts - tee shirts with your QR code on them for €15.Stewart McKienoreply@blogger.com0 ... (more)

SEO Journal Embedding tags in books is probably the most obvious way to connect print content with online content so it's surprising more book publishers are not following Rough Guide's lead. Their new coffee table book, Earthbound: a Rough Guide to the World in Pictures is ta... (more)

Cultural Fuel highlights a QR Code on a pumpkin that resolves to a Youtube video. Whatever next.Stewart McKienoreply@blogger.com0 ... (more)

An initial release of a PHP library to utilize the MS Tag API has been made available here. I would be interested to know how you get on if you try it out. The download site states:This is the first version of the MSTagLib. A PHP library to use the Microsoft Tag API by proxying r... (more)

Useful article in IconEye on how Augmented Reality (AR) is driving "reality 2.0" and moving us on from today's "stone-age technology" - the QR Code. As the author rightly says:In the longer term, AR could lead to the effective “merger” between the internet and the world around us... (more)

IT Strategy A Box Life is a cute idea for QR Codes sponsored by clothing firm Columbia as a recycling initiative. Put a tag on a cardboard box so that when the box is reused you can track the 'life' of the box By snapping the tag and providing your location data or entering the t... (more)

Wireless Developer's Journal Kooaba's mobile image recognition (MIR) technology will be used in the November edition of Wired magazine (US) to link print advertisements to online content. Kooaba claims this as a US first. Oddly enough Wired online are also running a vstory on au... (more)

Tags are not only 'snappable' by mobile phone cameras, they are also 'scannable' by traditional fixed scanning devices - like this QR Code Scanner from Sumlung. What this device allows you to do is scan QR Codes printed on vouchers/e-tickets - such as a product discount or event ... (more)

Some years ago I had the idea of Contentstores - a new kind of bookstore with a print-on-demand (POD) book printing machine at its core. Now this idea is becoming a reality with the Expresso Book Machine, I'm thinking about the link with tagging.The Expresso Book machine is essen... (more)

2d Code had a good post on the use of QR Codes by ANA to facilitate paying the carbon offset 'fee' for a flight taken on the airline. This illustrates a great use of tags to make impulse/feelgood decisions easier. No need to go to a website, search for what you need etc. just sna... (more)

My New Zealand correspondent - world famous cartoonist Sean Gaskin - alerted me to the fact that Discovery magazine is now including zapcode tags in their magazine to connect the printed page to online content.Stewart McKienoreply@blogger.com0 ... (more)

Good to see the New York Times using a QR Code in an advertisement, but no, it's hardly the first time this has been done. Unless the writer means first time in the NYT.Stewart McKienoreply@blogger.com0 ... (more)

In its October 6th edition, Golf Digest will use Microsoft Tags to link article readers to online content. Snapping the tag will provide more instruction on the golf tips provided in the magazine and equipment demonstrations.Stewart McKienoreply@blogger.com0 ... (more)

Came across this press release - from 2 years ago and in German - explaining and showing the use of QR codes on railway timetables by the Swiss Railway System. We're still a long way behind here in the UK...Stewart McKienoreply@blogger.com0 ... (more)

The aim of most online marketing is to get your content in front of eyeballs so that it can prompt some kind of action (buy, visit, respond etc.). Facebook, Twitter and any other social networking tool are also ways to get your content in front of people - that's why businesses h... (more)

Wired UK has some new QR codes designed by Japan's SET agency. They are looking for feedback on the best design here.Stewart McKienoreply@blogger.com0 ... (more)

Vizitag has been a user, supporter and promoter of Microsoft Tags since they were available in early 2009. However, in the last 9 months Microsoft has done very little to promote the technology themselves. So I was quite jazzed to see that Microsoft had launched 3 videos to promo... (more)

There are loads of one-off QR Code generators on the web, so here's another one from tagsolute. It's in German but perfectly easy to understand.Tagsolute also provide an API that can generate a QR Code for the current web page in your browser.Stewart McKienoreply@blogger.com0 ... (more)